Amp Up Sales with an Impulse Section Refresh

Back to school is coming soon and that means a change-up in your store’s stock.  It’s also a great time to revisit your merchandising strategy, including your impulse sections. Point of sale purchases and impulse purchases can help drive up sales, especially during the times when your store is busier than usual, like back to…

4 Rules for Nostalgia Marketing

Old school. Retro. Classic. No matter how you choose to label it, nostalgia is soul-soothing and sweet. Recent studies indicate that nostalgic feeling may translate into sales.

Trendy Superfoods That Are Predicted to Have Staying Power

Each year, new foods or ingredients, emerge as the “it” healthy items that everyone is rushing to add to their cart. Based on a survey of registered dietitian nutritionists (RDN), Trade magazine Today’s Dietitian and health and wellness communications firm Pollock Communications identified this year’s top 10 most popular superfoods. An interesting item revealed —…

Become a Chocolate Connoisseur

Help Customers Select the Right Chocolate Though chocolate is an anytime indulgence, it just so happens that chocolate is one of the biggest holiday gift purchases, no matter which holiday we’re celebrating. Chocolate is a major portion of the 120 million pounds of candy purchased for the Easter season each year, and it accounts for…