The Award for the Top-Selling Candy Holiday Goes To . . .

 

Americans spend more than $21.5 billion on candy every year!

Holiday candy sales account for 17% of total candy sales – that’s a whopping $3.5 billion.

There are 4 distinct candy “seasons” every year:

Out of these 4 seasons, would it surprise you to know that Easter candy outsells the other holidays?

It seems like the Easter Bunny is one very busy fellow. Easter candy sales make up 30.8% of seasonal holiday candy sales, which means approximately $3.5 billion worth of sweet treats are sold every spring to be tucked into plastic eggs and piled into baskets!*

Seasonal Pie Chart

*http://www.nielsen.com/us/en/insights/news/2017/beyond-the-bunny-easter-drives-growth-in-the-candy-category.html

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