Americans spend more than $21.5 billion on candy every year!
Holiday candy sales account for 17% of total candy sales – that’s a whopping $3.5 billion.
There are 4 distinct candy “seasons” every year:
Out of these 4 seasons, would it surprise you to know that Easter candy outsells the other holidays?
It seems like the Easter Bunny is one very busy fellow. Easter candy sales make up 30.8% of seasonal holiday candy sales, which means approximately $3.5 billion worth of sweet treats are sold every spring to be tucked into plastic eggs and piled into baskets!*