Styling and Photography by Laurie Mosco
The love baking and baking ingredients received in 2020 was beyond measure. Total sales reached $26.5 billion in 2020, a 24% increase from 2019, according to Baking Business. Expect that number to continue to rise and get beat by 2025, based on predictions by FoodNavigator-USA.com. 45% of consumers call themselves avid bakers, baking at least 1-2 times a month (FoodNavigator-USA.com). Whipping in some new baking supplies could be the secret ingredient to a rise in some serious dough.
Don’t go into this selection expansion half-baked. Here are some must-haves to add into your baking ingredient mix.
You Knead to Stock the Staples
The numbers don’t lie — you “knead” to stock traditional baking staples. A Nielsen survey found in the 52 weeks that ended on May 23, 2020, Americans spent $5.15 billion on baking staples like flour, baking powder, baking soda and yeast (Food Dive).
Among the recipes that were most popular – breads, with banana bread topping the list, bringing in 2.7 million Google searches, according to the Reno Gazette Journal. No matter how you slice it, bread baking basics like wholesome, expertly-milled Bob’s Red Mill Artisan Bread Flour, and Active Dry Yeast are a must for your shelves. Make sure your customers’ recipes can rise to the occasion every time by offering the classic Dr Oetker Baking Powder too. For those looking to whip up something quick and hearty, there’s Bob’s Red Mill 10 Grain Bread Mix.
Breads are not the only baked goods customers want a piece of. They’re also making dessert favorites like cookies, cakes, and brownies. Elevate their classic comfort recipes with gourmet-quality cocoa powder, baking chips, and baking chocolate from expert chocolatier Ghirardelli.
Another ingredient that’s red hot — vanilla extract, with a major spice manufacturer reporting sales up 120%, according to Food Dive. This is an instance where premium vanilla products from a time-tested brand like Nielsen Massey will be anything but vanilla. Or if they’re nuts about almonds, add almond paste and marzipan from iconic baking brand, Odense.
Add a Dash of the Latest Trends
Consumers’ urge to bake goes beyond simply bringing the wholesome comfort of the foods grandma used to make. Baking is also a way for consumers to get in on the latest health and wellness trends, Food Dive reports. Along with classic baking ingredients, offer products that indulge their need to follow current wellness trends like Keto, plant-based, and gluten free.
The ingredient that topped the sales charts in 2020 was flour, with sales reaching $1 billion by May 23 of 2020, according to Food Dive. This year, tie into the renewed focus on health and wellness by offering alternative flours like Bob’s Red Mill Paleo Baking Flour or Gluten Free All Purpose Baking Flour.
56% of all consumers are planning on eating healthier this year by reducing their sugar intake, Candy Industry reports. But distancing their friend-chip with traditional, full-sugar chocolate doesn’t mean customers have to give up the chocolate chips they love. We love ChocZero Sugar free Dark Chocolate Baking Chips or No Sugar Added Milk Chocolate Baking Chips. Sweetened with monk fruit, ChocZero baking chips add a rich chocolate taste in any recipe without the added sugar. For those customers who want a plant-based option, we like Endangered Species Oat Milk Dark Chocolate Baking Chips make with oat milk – the top plant-based milk of 2020.
Don’t stop at baking ingredients. Sprinkle in some pre-measured baking mixes into your trending health and wellness selection. Baking mixes are in high demand with sales hitting nearly $2.6 billion — a 13.4% increase from the previous year, Food Dive reports. A variety of baking mixes featuring Keto-friendly ingredients like Birch Benders chocolate and yellow cake mixes paired with Keto-friendly chocolate and vanilla frosting will really take the cake.
Our baking selection can’t be beat!