4 Rules for Nostalgia Marketing

Old school. Retro. Classic. No matter how you choose to label it, nostalgia is soul-soothing and sweet. Recent studies indicate that nostalgic feeling may translate into sales.

Award Winning Products

Nassau Candy is a proud distributor of award winning products! In addition to crafting some of the world’s finest confections, we are honored to support and promote other manufacturers who dedicate themselves to the art and craft of food. Our buyers recognize excellence and they’re in good company – this year the Specialty Food Association’s (SFA)…

The Award for the Top-Selling Candy Holiday Goes To . . .

  Americans spend more than $21.5 billion on candy every year! Holiday candy sales account for 17% of total candy sales – that’s a whopping $3.5 billion. There are 4 distinct candy “seasons” every year: Valentine’s Day Easter Halloween Christmas/Chanukah Out of these 4 seasons, would it surprise you to know that Easter candy outsells…