Candies with Real Sticking Power

Ever wondered about our oldest candies and what makes them still a favorite today? Take a closer look at some of the US’ oldest candies.

Comfort and Joy – Create a Mood Boost with Old Fashioned Candy

They’ve trimmed the tree and decked the halls.  Next item on customers’ lists – enjoying longtime holiday candy favorites.  According to the National Confectioners Association (NCA), 90% of Americans plan to share or gift chocolate and candy this season.  This plan has paid off for retailers, with Nielsen reporting $1.08 billion in Christmas candy sales…

4 Rules for Nostalgia Marketing

Old school. Retro. Classic. No matter how you choose to label it, nostalgia is soul-soothing and sweet. Recent studies indicate that nostalgic feeling may translate into sales.